Joe Krakoviak

Joe Krakoviak is Of Counsel at VPG LLP, where he focuses on media relations strategy and execution. He has a financial journalism and corporate communications background, with experience in financial services, technology, professional services and news content. He has helped corporate and individual clients to communicate more effectively at both the strategic and execution levels, through speech writing, presentation skills training, bylined articles, collateral, news releases, message development, research and thought leadership, blogging, annual reports, and white papers in local, national and international markets.

Mr. Krakoviak most recently founded the consultancy Communications That Resonate, where he has provided crisis communications to a publicly traded regional airline carrier, media and industry analyst relations for an insurance software company and marketing communications for a health care provider.

He previously headed media and industry analyst relations for the global banking practice of Accenture, where he successfully expanded media coverage for research, contracts, software and thought leadership in such media outlets as Financial Times, Money, CNBC, The Wall Street Journal and The Economist. Mr. Krakoviak led corporate communications for a start-up news and content company, APBnews.com, which included crisis communications, content promotion and investor relations, with placements that included The New York Times, The Wall Street Journal, CNN, ABC, NBC and CBS. He began his career on the corporate side handling multiple roles in the corporate marketing function of financial guarantee insurer MBIA, including media relations, annual report and quarterly earnings, as well as investor and marketing communications.

As an award-winning journalist, he covered a broad spectrum of business subjects for local and national publications, including USA Today. His coverage included Texaco’s bankruptcy reorganization and proxy fight, the post-AT&T expansion of NYNEX (now Verizon), the 1987 Wall Street crash and personal finance. As a business reporter at The Knoxville Journal, he was part of a team that combined staffs with The (Nashville) Tennessean to win multiple national journalism awards for coverage of the failure of a Southeastern banking empire.

He is a graduate of the University of Georgia with a bachelor’s degree in journalism, with concentrations in economics and finance.

Education

• B.A., Journalism, University of Georgia