Amy V. Greenfield

Amy Van Prooyen Greenfield, Esq. is founder and Managing Partner of Van Prooyen Greenfield LLP, where she provides strategic communications counsel for clients involved in high-profile litigation and other matters affecting corporate reputation.

She specializes in helping clients develop customized communications platforms that support and enhance their legal strategies and has counseled clients on matters before courts in civil cases, before government agencies, under investigation and in international arbitration.

Ms. Greenfield also provides strategic counsel regarding crisis communications. She has helped many companies manage a variety of challenging circumstances including global product recalls, government investigations, questioned business practices, social responsibility and environmental issues.

She has more than 20 years of experience in litigation communications, crisis communications, corporate reputation and media relations. Ms. Greenfield has provided counsel to a wide variety of leading corporations including Johnson & Johnson, Wyeth, Aventis-Behring, Huawei, Swiss Reinsurance Co., Samsung, Henry Schein, Inc., Globalstar LP, and Morgan Stanley. Her clients have covered the full spectrum of industries including legal, healthcare, financial services, telecommunications, consumer products and environmental, among others.

Prior to forming Van Prooyen Greenfield LLP, Ms. Greenfield was a vice president in Edelman’s Issues and Crisis Management practice, where she oversaw Litigation Communications for Edelman New York. She has served as legal counsel to several Wall Street institutions. She previously worked for Fleishman-Hillard International Communications, where she advised global health care corporations. Earlier, she worked as public relations manager for FHP Healthcare in Salt Lake City, Utah and was a reporter for Utah’s skiing industry.

She received a J.D. from the University Of San Francisco School Of Law. Ms. Greenfield also received a B.A. and an M.A., summa cum laude, in Communications from the University of Utah, where she was elected to Phi Kappa Phi, the national honor society. She is a member of the Bar of the State of New York and also a member of the New York State Bar Association, the American Bar Association and the Federal Communications Bar Association.

Bar Admissions

• New York

Education

• J.D., University of San Francisco School of Law, 1999
• M.A., summa cum laude, Communications, University of Utah, 1995
• B.A., Mass Communications, University of Utah, 1992

Noteworthy

• Member, Phi Kappa Phi

Memberships

• Member, Federal Communications Bar Association
• Member, Legal Marketing Association
• Member, New York State Bar Association

Seminars & Speeches

• "Litigation Communications," Legal Marketing Association, Midwest Conference, Chicago, 2007
• "Litigation Communications," Lawline, New York, September 2007
• "Attorney Advertising," Lawline, New York, May 2007
• "How to Leapfrog from 2.0 to 20.0," Legal Marketing Association, Annual Meeting, Chicago 2006