Consumer Products

Consumer product companies need dynamic communications to face powerful forces affecting their brands’ competitive position in the marketplace.  Our counselors have managed communications for consumer products ranging from health care products to food products to new technology. 

Representative Matters

• Crafted media strategy for the nation’s largest HMO in response to public criticism over its entry into consumer-directed health care.
• Advised non-profit health organization on issues related to its consumer credit card product.
• Managed communications for a worldwide consumer product recall mandated by the FDA and provided counsel on the relaunch of the reformulated product to position the company as a responsible, consumer-focused organization.
• Counseled a preventative health care company on the launch of its new interactive toolset for consumers that integrated scientific findings with clinical expertise provided by a panel of experts and provided customized information to help users manage individual health risks in privacy.
• Managed communications for a voluntary recall of 27,400,000 lbs of cooked meat products as a safety precaution associated with the Listeria strain in a Northeastern U.S. outbreak.