Healthcare

Van Prooyen Greenfield LLP’s counselors have wide-ranging experience in health issues for leading clients such as Johnson & Johnson, Wyeth, Henry Schein, Inc. and Kaiser Permanente.

Representative Matters

• Counseled a multi-national pharmaceutical company in a class action lawsuit brought by 32 state attorneys general alleging unfair business practices.
• Managed communications for a drug company in connection with a landmark consumer class action lawsuit resulting in an $860 million settlement for allegations related to misleading advertising.
• Crafted media strategy for the nation’s largest HMO in response to criticism over the organization’s entry into consumer-directed health care.
• Counseled major drug manufacturer on FDA-mandated worldwide recall of leading over-the-counter drug medication.
• Advised non-profit health maintenance organization on issues related to its credit card product.
• Counseled the leading distributor of medical and dental products on litigation communications involving a lawsuit alleging issues with the sales and marketing practices and product defects in its dental practice management software.