Media Myths and Realities

Van Prooyen Greenfield LLP’s Chief Operating Officer Lori Teranishi presented “Top Five Media Relations Myths and Realities: How to Overcome the Barriers to Building a Successful Media Program” at the LMA’s Chicago panel on August 20, 2008. Joining her on the panel were Jocelyn Brumbaugh, Senior PR Manager of Foley & Lardner LLP, and Olivia Clarke, a reporter for Chicago Lawyer magazine.

While a proactive, strategically developed media relations plan is essential to the success of any law firm, some attorneys subscribe to certain myths about reporters and media relations that can sideline even the most well thought out PR program. To help law firms avoid this, the panel addressed:

• The most common misconceptions about media relations, and how to use them to your advantage
• How to organize an effective media training program for your firm and its attorneys
• How to manage communications for your client or firm
• "Do's and don'ts" case studies from VISA U.S.A. and other prominent companies