Top Five Media Relations Myths and Realities

Lori Teranishi, the Chief Operating Officer of Van Prooyen Greenfield LLP, presented “Top 5 Media Relations Myths & Realities: How to Overcome the Barriers to Building a Successful Media Program” at the LMA Indianapolis Program Series at Bingham McHale LLP on August 21, 2008. She was joined by Kelly Sharpe, the Chief Marketing Officer of Taft Stettinius & Hollister LLP, and Rebecca Collier, the editor of Indiana Lawyer.

The panel session discussed the best ways for law firms and lawyers to build a successful media relations strategy and will addressed the following myths about media program development:

1. The media is “out to get” lawyers and law firms

2. Reporters don’t like to be bothered with story ideas

3. “If you build it, they will come”

4. Attorneys understand PR

5. You can control the story

6. Litigation communications is a black box