Legal Press: Does It Matter?

Lori Teranishi, Chief Operating Officer of Van Prooyen Greenfield LLP, will be a featured panelist at the Legal Marketing Association's June Educational Program “Legal Press: Does It Matter?” on June 16. The panel will discuss the value, if any, of an attorney’s name or firm mentioned or quoted in the legal press.

Some of the specific questions the panel will cover will include:

• Can the quantity and quality of press mentions and articles written drive business development?
• With the rise of bogs and new media, does any of the "old media" really matter?
• Do clients read the legal press?
• How do legal journalists see the mission of their particular publications?