Events

Lori Teranishi, the Chief Operating Officer of Van Prooyen Greenfield LLP, will lead a panel on “Winning in the Court of Law and in the Court of Public Opinion: Litigation Communications and the PR Professional” at the PRSA International Conference. The conference will be held at the San Diego Marriot Hotel & Marina from November 7 to November 10. Ms. Teranishi will be joined by John J. Buchanan, the Chief Marking Officer of Howard Rice Nemerovski Canady Falk & Rabkin PC, and Joe Carberry, the Senior Vice President of Corporate Relations at Visa U.S.A.

Van Prooyen Greenfield LLP's Vice President Brooke Welch will teach a continuing legal education course to Hanson Bridgett's San Francisco attorneys on litigation communications. Through case studies and real-world examples, Ms. Welch will introduce effective and successful strategies for dealing with the public relations aspects of high-profile legal counsel and crisis management.

Brooke Welch, Vice President of Van Prooyen Greenfield LLP, is a featured panelist at the University of San Francisco School of Law's Legal Employment Symposium on September 17. The symposium will focus on “How to Navigate the Changing Legal Landscape from the Ground Up."

Lori Teranishi, Chief Operating Officer of Van Prooyen Greenfield LLP, will teach a continuing legal education course to Jones Day's San Francisco attorneys on litigation communications. She will lecture on the importance of attorney-client privilege when working with clients' PR teams and putting in place the appropriate litigation communications strategy.

Lori Teranishi, Principal and Chief Operating Officer of Van Prooyen Greenfield LLP, will present "Marketing Yourself in a Down Economy... Media Training for Attorneys" as the guest speaker at the Queen's Bench Bar Association's Business Development Meeting on July 14, 2009. Ms. Teranishi will discuss the importance of public relations skills in the legal sphere and how a strengthened communications strategy can add value to clients and enhance business development.

Lori Teranishi, Chief Operating Officer of Van Prooyen Greenfield LLP, will be a featured panelist at the Legal Marketing Association's June Educational Program on June 16. The program will focus on “Legal Press: Does It Matter?”

Lori Teranishi, the Chief Operating Officer of Van Prooyen Greenfield LLP, presented “Top 5 Media Relations Myths & Realities: How to Overcome the Barriers to Building a Successful Media Program” at the LMA Indianapolis Program Series at Bingham McHale LLP on August 21, 2008. She was joined by Kelly Sharpe, the Chief Marketing Officer of Taft Stettinius & Hollister LLP, and Rebecca Collier, the editor of Indiana Lawyer. The panel session will discuss the best ways for law firms and lawyers to build a successful media relations strategy and will address the following myths about media program development: 1. The media is “out to get” lawyers and law firms 2. Reporters don’t like to be bothered with story ideas 3. “If you build it, they will come” 4. Attorneys understand PR 5. You can control the story

Van Prooyen Greenfield LLP’s Chief Operating Officer Lori Teranishi presented “Top Five Media Relations Myths and Realities: How to Overcome the Barriers to Building a Successful Media Program” at the LMA’s Chicago panel on August 20, 2008. Joining her on the panel were Jocelyn Brumbaugh, Senior PR Manager of Foley & Lardner LLP, and Olivia Clarke, a reporter for Chicago Lawyer magazine. While a proactive, strategically developed media relations plan is essential to the success of any law firm, some attorneys subscribe to certain myths about reporters and media relations that can sideline even the most well thought out PR program. To help law firms avoid this, the panel addressed: • The most common misconceptions about media relations, and how to use them to your advantage • How to organize an effective media training program for your firm and its attorneys • How to manage communications for your client or firm • "Do's and don'ts" case studies from VISA U.S.A. and other prominent companies

Amy V. Greenfield, Esq, managing partner of Van Prooyen Greenfield LLP, and Lori Teranishi, COO and president of VPG's San Francisco office, will lecture on effective litigation communications strategy at Georgetown University on June 3. The graduate students in Advanced Corporate Communications will gain insight from Ms. Greenfield and Ms. Teranishi into the need for a company to position, protect and promote its reputation when involved in high-profile litigation.

Lori Teranishi, chief operating officer of Van Prooyen Greenfield LLP, was invited to help judge the 6th Annual University of San Francisco International Business Plan Competition. The prestigious competition was held April 24 -26 at the Hotel Kabuki in San Francisco. Entreprenuer graduate students from the top schools around the world, including MIT, Harvard, Cambridge University, Duke, Johns Hopkins, Stanford and University of San Francisco competed.

Lori Teranishi, Chief Operating Officer of Van Prooyen Greenfield LLP was a featured panelist at the Bulldog Reporter's 2008 Media Relations Summit, held at the Westin St. Francis in San Francisco from April 6 to April 8. The conference theme was: “The Power of Story: New Media, New Technologies, A New Narrative for PR”. Ms. Teranishi spoke on “Working With Law Firms During Crises to Win the War of Words.”

Lori Teranishi, Chief Operating Officer of Van Prooyen Greenfield LLP, taught a continuing legal eduation course to the attorneys of Dreier Stein Kahan Browne Woods & George LLP on media relations. Ms. Teranishi will provide tips on successful interview preparation, defining views of issues, and developing relationships with members of the media.

Amy V. Greenfield, managing partner of Van Prooyen Greenfield LLP, and Lori Teranishi, the firm’s chief operating officer, taught a continuing legal education course to Nossaman's Los Angeles attorneys on litigation communications. The team will lecture on the importance of attorney-client privilege when working with clients' PR teams and putting in place the appropriate litigation communications strategy.

Amy V. Greenfield, managing partner of Van Prooyen Greenfield LLP, and Lori Teranishi, the firm’s chief operating officer, taught a continuing legal education course to Nossaman's San Francisco attorneys on litigation communications. The team will lecture on the importance of attorney-client privilege when working with clients' PR teams and putting in place the appropriate litigation communications strategy.

Amy V. Greenfield, managing partner of Van Prooyen Greenfield LLP, and Lori Teranishi, the firm’s chief operating officer, provided expert commentary on the topic of litigation communications at the Legal Marketing Association’s Midwest Conference “Been There, Done That, Now What” at the Sears Tower in Chicago. The team discussed how a strong litigation communications strategy can be a crucial part of an attorneys’ case and how best practices can help proactively manage the minefield of public opinion that is part of high-profile litigation. The program was designed to help internal marketing directors at law firms work to tackle the complex communications challenges that are posed from high-profile litigation.

Amy V. Greenfield, managing partner of Van Prooyen Greenfield LLP, and Lori Teranishi, the firm’s chief operating officer, taught a continuing legal education course to attorneys on litigation communications at Lawline in New York City. The taped program is available nationwide at www.lawline.com. The team lectured on the importance of attorney-client privilege when working in conjunction with outside public relations counsel and putting in place the appropriate litigation communications strategy.

Amy V. Greenfield, Esq. taught a continuing legal education course providing guidance to attorneys on the amended New York Attorney Advertising Rules at Lawline in New York City. The taped segment is available nationwide through Lawline.com. On February 1, 2007, The New York State Unified Court System and the New York State Bar Association implemented regulations to protect consumers from inappropriate, aggressive or misleading advertisements. The reforms not only address advertising through traditional media but also through electronic media such as the Internet, requiring, for example, that law firms post the words “Attorney Advertising” on their home pages.

Amy Greenfield, Esq., managing partner of Van Prooyen Greenfield LLP, was a featured panelist at the Legal Marketing Association’s Annual Conference and Exhibition in Chicago. Ms. Greenfield spoke about the importance of leveraging law firms’ websites in order to further public relations goals.