Law Firm Marketing

In today’s crowded business and legal marketplace, branding and identity are critical.  Van Prooyen Greenfield LLP specializes in working with law firms to build and protect their unique brands.

We approach marketing with our clients’ overall business goals in mind, and provide deep legal and business knowledge coupled with creative thinking.  From branding to product positioning, to marketing strategy and execution, we work directly with our clients to efficiently reach their key audiences.  We ensure that our marketing strategies are integrated with business strategies, resulting in aligned and sustained messages to the marketplace.   

We understand how to use distinctive ways to promote our clients’ brands through highly effective communications strategies.  We have a diverse Marketing Communications team – including former brand managers, market researchers and business consultants – professionals who understand your business and can provide breakthrough, integrated communications campaigns.

Van Prooyen Greenfield LLP has developed a wide array of marketing materials for clients including websites, mission statements, client newsletters, brochures, advertisements and direct mail campaigns.  We recently led a complete re-branding effort for a leading New York-based law firm including logo, web site and brochure development.  We developed a series of community-minded advertorials for a New York-based law firm.  For a leading law firm, we have developed advertisements and collateral marketing materials announcing new partners, office openings and acquisitions of other law firms and practices.

Representative Matters

• Van Prooyen Greenfield LLP has developed a wide array of marketing materials for clients including websites, mission statements, client newsletters, brochures, advertisements and direct mail campaigns.
• Led a complete re-branding effort for a leading New York-based law firm including logo, web site and brochure development.
• Developed a series of community-minded advertorials for a New York-based law firm.
• For a leading law firm, we developed advertisements and collateral marketing materials announcing new partners, office openings and acquisitions of other law firms and practices.