Legal Technology
Van Prooyen Greenfield LLP’s campaigns for legal technology firms attract industry attention and impact business results.
We understand how to translate technology terms into benefits that resonate with a company’s customers, channel partners, future business alliance partners and regulators. We have built a technology practice which supports cutting-edge companies in markets ranging from technology support services for the legal industry to the leading on-demand software delivery system.
New technology is transforming the legal industry by improving efficiencies in managing large amounts of firm and client data. To win in this space, technology companies must deliver clear and consistent communications about the business benefits of the technology. Our practice specializes in engaging these companies in thought leadership campaigns which support our clients’ strategic direction. Whether we are working with an early-stage or more mature company, we start with defining a communications roadmap that supports the company’s business plan, and is integrated with sales, marketing and investor communications.
Representative Matters
- Our counselors have provided expertise to some of the world’s biggest technology brands to help companies achieve success.
- We are helping the leading on-demand software company build its brand beyond this market to become the leading on-demand delivery system for music, movies, video games, audio and even ring tones for cellular phones.
- We are helping a legal technology firm to build market share for its web-based proposal generating software.